VIB
Led the campaign’s art direction with Copy across TVC, key visuals, and production.
Year
2025
Project
Communication Campaign
Services
Supervision
TVC
KV
The brief
VIB launched Super Account to help customers optimize daily cash flow by turning idle money into earning potential.
In under two weeks, client, talent, and production came together to deliver a Trấn Thành–scale cinematic world where money never sleeps.
creative concept
In a fast-moving world, money shouldn’t stay idle. For VIB Super Account, banking became a growth driver through a cinematic campaign concept.
key visual system
A customer-led key visual system translated the campaign through target-segment imagery, product UI, and benefit-led messaging—making Super Account instantly understandable across touchpoints.
Promotional Mechanics
To drive sign-ups, VIB launched a tiered reward program, growing the prize pool from 2B to 10B VND for every 50K new users.
