SOCHY
Brand Identity Design & Social Visual Direction for a nightlife-driven brand
Year
2023
Project
Branding
Services
ID
Animation
Social
The Brief
Sochy needed a bold, modern identity system to express its Korean-style nightlife energy and connect with young urban consumers.
Shape Sochy into a bold and playful nightlife brand designed around social energy, human connection, and modern dating culture.
Brand Identity
A custom wordmark identity using gender symbols to express connection and nightlife.
BRAND APPLICATIONS
Extending Sochy’s identity across venue touchpoints and merchandise, turning the logo into a bold, recognizable nightlife experience.
NIGHTLIFE ON SOCIAL
Bringing Sochy’s nightlife identity to life through a dynamic content system made for social.
