SOCHY
Brand Identity Design & Social Visual Direction for a nightlife-driven brand
Year
2023
Project
Rebrand Pitch Proposal
Services
ID
Animation
Social
Art Direction 1
Refining Givral’s core identifiers into a cleaner, more contemporary visual language.
Modernize a heritage brand without losing the familiarity and emotional equity built over decades.
Art Direction
Refining Givral’s core identifiers into a cleaner, more contemporary visual language.
Key Visual System
The key visual system translated Givral’s heritage into a softer, more modern expression across lifestyle, product, and brand touchpoints.
A Scalable Visual
A flexible identity system that stays refined and recognizably Givral.
