HANOI PREMIUM
Led the campaign’s art direction with Copy across TVC, key visuals, and production.
Year
2025
Project
Credential Campaign
Services
TVC
KV
Social
the brief
In 2025, Hanoi Premium needed a credential-led campaign to build awareness and preference through product quality—making its premium value clear, credible, and relevant to Rising Stars.
Make Hanoi Premium’s premium quality feel tangible by turning heritage, craft, and sensory appeal into one clear campaign system.
Exceptional Taste
We framed the TVC as a sensory journey—from heritage, to exceptional smoothness, to Rising Stars enjoying it together.
Heritage Of Excellent
The key visual system made Hanoi Premium’s quality instantly felt—using silver finishes, clean composition, and restrained premium cues to express smoothness, refinement, and inherited craft at first glance.
Exceptional Smoothness Across Social
On social, the campaign extended through a consistent system of smooth taste, premium elegance, and refined brand cues.
