GIVRAL
Modernizing Givral while preserving its heritage cues
Year
2023
Project
Rebrand Pitch Proposal
Services
ID
KV
Animation
The Brief
Refresh Givral’s heritage identity into a clearer, more contemporary system that can scale consistently across brand, product, retail, and digital touchpoints.
Modernize a heritage brand without losing the familiarity and emotional equity built over decades.
Art Direction
Refining Givral’s core identifiers into a cleaner, more contemporary visual language.
Key Visual System
The key visual system translated Givral’s heritage into a softer, more modern expression across lifestyle, product, and brand touchpoints.
A Scalable Visual
A flexible identity system that stays refined and recognizably Givral.
